About The President

Barry Nelson graduated from University of Guelph with an Honors Degree in Science and a major in Microbiology and joined General Foods (now part of Kraft Foods/Reynolds) in ‘87. In nine years his career path was Production Foreman, Packaging Foreman, Process Engineering, Purchasing and Marketing. In ’77 as a partner in a marketing research consulting company he and associates developed and applied a method to use left (verbal) and right brain (non-verbal) information in advertising and promotions. Studies were designed, conducted and reported to major corporations in the US, Canada and Europe.

Also in ‘77, they introduced Photozone (photochemical/Ultra Violet (UV) Ozone generators) into Canada for commercial pools. By ‘82, Barry became disenchanted with consulting (as most research is not used) and realized Photozone had great potential. It was time for a change to a more hands on, efforts in – results out, business. He raised capital and started Photozone Inc., of Canada, which evolved into Water Quality Management and then to UltraPure Water Quality Inc. (UWQ). We manufacture and sell Ultra Violet (UV) Ozone generators for water treatment. ’07 was our 25th anniversary as a small, profitable, niche business, which has focused on the Pool and Spa markets since ’89.

UWQ’s UV Ozone generators of Pools and Spas are market leaders in product innovation and straight forward marketing and sales presentations. In ’87 we pioneered the suction side injection method for Pools and rolled it nationally in ’93. Our suction side method of injecting Ozone is very efficient and works with in floor cleaning systems. In the mid 90’s we introduced the Menu Management Approach to Pool (and Spa) Water Sanitation. Our Menu defines sanitation as Residual, Disinfection and Oxidation, with Ozone supplying the Oxidation-power and Chlorine fulfilling the other two aspects. Our latest innovation is an Ozone Detection Tube for Spa Ozone generators, which has opened up the untapped replacement Spa unit market.

Barry and his wife Lori work together at UltraPure Water Quality Inc. and have two daughters. Over the years he has enjoyed many hobbies and sports. His leisure time is now focused on golf and fishing.